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Profile Your Business

Learn how to write a compelling business profile that attracts your ideal customers, employees and partners.

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Do you need to create content to attract ideal clients, employees and partners?

If so, then you need one document that you can use to quickly create all the other communication tools you need. A good business profile provides business owners and creative entrepreneurs with everything they need in a single document so that they can produce well-written content quickly and easily.

Learn how to profile your business in four easy steps: story, structure, style and sound.

You'll create a compelling story for your newsletter. Then you'll rework the material to shorten it properly for your about page, biography, blog articles, pitch decks and press releases. Along the way, you'll recognize how communicating powerfully about your strengths and weaknesses can help attract the right people at the right time.

If you hate writing or are unwilling to devote three hours a week to this project, this course isn't for you.


Your Instructor


Tracey Arial
Tracey Arial

After profiling hundreds of amazing individuals and businesses for blogs, books, newspapers and magazines, Tracey Arial has created a four-step process to make writing faster and easier. Her books include I Volunteered, Canadian Vietnam Vets Remember, the Canadian Writers' Guide to Government Action and Ulysses guides to cycling, hiking and cross-country-skiing. She also served as co-editor and co-author of Beads in a Necklace, Family History Stories from Genealogy Ensemble.


Frequently Asked Questions


When does the course start and finish?
The course starts October 3, 2019, and runs for 10 weeks.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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