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Profile Your Business

Starting in February 2019, you'll learn how to write a compelling business profile that attracts your ideal customers, employees and partners.

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Are you a solo-preneur, start-up entrepreneur or business owner with fewer than five employees?

If so, then you need one document that you can use to quickly create all the other communication tools you need. A good business profile also provides marketing and content creator subcontractors with everything they need to get started.

Learn how to profile your business in four easy steps: story, structure, style and sound.

You'll create a compelling story for your newsletter. Then you'll rework the material to shorten it properly for your about page, biography, blog articles, pitch decks and press releases. Along the way, you'll recognize how communicating powerfully about your strengths and weaknesses can help attract the right people at the right time.

If you hate writing or are unwilling to devote at least three hours a week to this project, this course isn't for you.


Your Instructor


Tracey Arial
Tracey Arial

After profiling hundreds of amazing individuals and businesses for blogs, books, newspapers and magazines, Tracey Arial has created a four-step process to make writing faster and easier. Her books include I Volunteered, Canadian Vietnam Vets Remember, the Canadian Writers' Guide to Government Action and Ulysses guides to cycling, hiking and cross-country-skiing. She also served as co-editor and co-author of Beads in a Necklace, Family History Stories from Genealogy Ensemble.


Frequently Asked Questions


When does the course start and finish?
The course starts February 11, 2019, and runs for 10 weeks. It includes a one-hour communications strategy session afterwards.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!